SANTA FE, NEW MEXICO TRAVEL BROCHURES, CIRCA 1950
A collection of travel brochures and a map dating from the 1950s for travel in Santa Fe, New Mexico. The materials were likely gathered as part of a trip to the southwestern city for the 239th Annual Fiesta de Santa Fe, which was held from August 31 to September 3, 1951. An official program for this event is among the materials. The Fiesta has been criticized over the years for its reenactment of the 1692 reconquest of the city by General Don Diego de Vargas (1643–1704) and glorification of the defeat of Pueblo Indians at the hands of the Spanish, an event that is described in this brochure.
This group includes:
WELCOME! 239th Annual Fiesta de Santa Fe, August 31 - September 1-2-3, 1951. 24 p. booklet (8 ½” x 11”), with pictorial yellow paper wrappers. Official program with fiesta history, calendar of activities, and local advertisements.
CITY OF SANTA FE, SANTA FE COUNTY, NEW MEXICO. Folding map (23 ½” x 19”) printed in black on light pink paper. Dated January 1, 1949 and distributed by the Santa Fe Chamber of Commerce. Small ink notation along the border.
RELAX AND PLAY IN SANTA FE’S BRACING MOUNTAIN AIR. [12] p. booklet (8 ½” x 11”) filled with sepia tone images of outdoor activities. Undated, issued by the Chamber of Commerce. Vertical crease along the middle, as though folded in half.
LA COCINA DE SANTA FE. Menu (5 ½” x 8 ½”) for the restaurant, which was recommended by Duncan Hines and the A.A.A. Four panels, printed in black on tan cardstock and undated.
LA FONDA: The Inn at the End of the Trail in old Santa Fe, New Mexico. Stapled folding brochure (4” x 9”) promoting expansion of the pueblo-style hotel. 12 panels, internally printed in two colors, with a full color cover illustration.
FRED HARVEY SOUTHWESTERN HOTELS IN NEW MEXICO, ARIZONA, AND RESTAURANTS IN OHIO, ILLINOIS, MISSOURI, KANSAS, NEW MEX., ARIZONA, CALIFORNIA (1951). Folding brochure, printed in red and black on a 24” x 9” sheet of cream stock that folds to 4” x 9” (12 panels).
EL NAVAJO, GALLUP, NEW MEXICO: “The Heart of the Indian Empire” - A Fred Harvey Hotel. Folding brochure promoting the hotel and local Navajo Country tours. Printed in black on an 8” x 9” sheet of yellow paper that folds to 4” x 9” (4 panels).
THE ALVARADO, ALBUQUERQUE, NEW MEXICO: A Fred Harvey Hotel. Folding brochure advertising stays at the hotel, which was named after Hernando de Alvarado, commander of artillery in Coronado’s expedition. Printed in black on an 8” x 9” sheet of white paper that folds to 4” x 9” (4 panels). Item #74081
Price: $150.00