WIZARD THE WONDERFUL FERTILIZER: For Lawns, Flowers, Gardens, House Plants, Shrubs, Vines, Trees and Fields
San Francisco: Western Fertilizer Co., circa 1913. Wraps. Pictorial brochure for Wizard the Wonderful Fertilizer, marketed as an odorless full-strength fertilizer with no fillers and a signature bat logo on its packaging. “Close attention to the wants of the public caused us to meet a growing demand for a Fertilizer that would eliminate the bulk, odor and many objectionable features that heretofore have been the bane of Fertilizers.” The Wizard of Fertilizer was sold on a money back guarantee. This unpaginated, 20-page booklet contains directions for using Wizard with a variety of plants, for example: “Rhubarb – two tablespoonfuls of Wizard to each plant will more than pay for itself in extra yield.” It is believed that early farmers were using manure to fertilize their crops as long as 8,000 years ago; however, the Haber process, developed in the first decade of the 20th century, ushered in a new era of mineral fertilizers, and Western was among those to capitalize on scientific and technical breakthroughs in the field. This 5” x 7 ¾” booklet is printed in red and blue on light pink paper and bound with staples. The ink stamp of A Hamburger & Sons, Los Angeles, California, appears on the front panel. Near fine. OCLC locates only one copy, at the California State Library. Near fine. Item #73918
Price: $100.00