A 1931 promotional piece for Cambria Pines by the Sea: “the land of Christmas trees, where the pine trees meet the ocean’s blue, right in the middle of things.” The folding brochure includes a map showing the proposed location of the Roosevelt Highway through Cambria. The route, now known as Scenic Highway 1, connected a stretch of coastline from Santa Barbara to Carmel.
Produced by the Cambria Development Company, the brochure also includes a black and white panoramic view of Cambria Pines from the air, showing a sparsely developed landscape. Early settlers were drawn to Cambria for its fertile lands, streams, and lumber. In the 1860s and ‘70s there was a mining boom, which declined after a slump in quicksilver prices and a devastating fire in 1889. Cambria turned into a sleepy dairy town in the shadow of Hearst Castle, which was built between 1919 and 1947. Today, the primary economic activity of Cambria is tourism, bolstered by visitors to what is now a state historic park around Hearst Castle and the construction of the scenic highway shown on this map.
The brochure advertises villa sites for as little as $100 and contains a variety of black and white photographs promoting the many virtues of Cambria, from plentiful clams and abalone, and mountain water pipes to every villa estate. At the center of activity is the Cambria Pines Lodge, a seaside resort that was built in the 1920s.
The 24” x 18” brochure is printed in black and red on off-white paper and folds to 4” x 9” (24 panels) A silver foil sticker is attached to the front panel showing the Los Angeles executive and sales offices for the development company, along with its Fresno location. A few light stains and some edgewear; otherwise in very good condition. Scarce, OCLC locates only one copy, at Yale. Item #73902