An original photograph (circa 1915) of the motorized delivery wagon for John Holderfield & Sons, a wholesale fruit and vegetable merchant. Hand-painted signage on the wagon shows that Holderfield operated two locations: 226 E. Pearl Street and 132 Sycamore Street in Cincinnati, Ohio. According to a newspaper report, John W. Holderfield (1866-1923) of Cincinnati founded the business, but when his sons entered military service during World War I, he consolidated his firm with R.A. Miller & Company.
The black and white image shows a man driving a motorized delivery truck that is loaded to bear with barrels. A logo is evident, confirming that the truck is a Pierce. The first Pierce-Arrow truck was produced in January 1911. Pierce-Arrow’s final attempt at the commercial market was in 1935 when they made 9- and 15-passenger sightseeing buses. The first motorized commercial truck was produced by Gottlieb Daimler in Germany in 1896. However, it took more than a decade for businesses to transition from horse-drawn wagons and make the investment in motorized vehicles.
The 13 ½” x 10” black and white photograph is printed on glossy stock and is linen backed with a short caption affixed to the verso which requests to return to Mrs. Janet Ball of Canoga Park, California alongside “John William Holderfield” and the date 1915. Additionally, the address “3857 Eastern Ave.” is written in pencil on the verso. Item #73818