Chicago: Hurley Electric Equipment Company, circa 1920. Wraps. Scarce advertising piece for the second iteration of the Thor cylinder washing machine. The first Thor automatic clothes washer was produced in 1907 and is believed to be the first electrically powered washing machine ever manufactured. Like its predecessor, the New Thor incorporated a patented Luminoid cylinder which is “rotatably mounted within the tub containing the wash water.” This illustrated brochure extols the many virtues of the machine, billing it as a “Lifetime Washer” and proclaiming, “Over a million women have chosen Thors, more than any other make. Famous household experts – Mildred Maddocks Bentley, Christine Fredericks and many others use Thors. In the homes of famous engineers and inventors – Thomas Edison, Henry Ford, etc., Thors are used. Approved by Good Housekeeping Institute, Tribune Institute and Modern Priscilla Proving Plant.” Printed in red and black on a 14” x 6” sheet of paper that folds to 3 ½” x 6” (8 panels). Additionally printinf on the rear panel indicates this example was distributed at the Arizona Power Company in Prescott, Arizona. Just a hint of edgewear; else near fine. Mjolnir not included.
Scarce, OCLC locates only one holding at the Canada Science and Technology Museum. Near fine. Item #73815