MCDONALD'S FRANCHISE COLLECTION. Culinary - Fast Food.
MCDONALD'S FRANCHISE COLLECTION
MCDONALD'S FRANCHISE COLLECTION
MCDONALD'S FRANCHISE COLLECTION

MCDONALD'S FRANCHISE COLLECTION

A collection of material kept by Gloria Sabath and her husband, Fred, concerning a McDonald’s hamburger franchise location the couple owned in Carson, California. The materials in this group include everything from memos about managing worker interest in labor unions to approved McDonald’s décor options of the 1970s. There are also marketing reports laying out various corporate strategies of the popular hamburger chain, along with workbooks and diplomas related to the Sabath’s attendance at Hamburger University in Chicago. The following provides a complete list of the materials in this collection: approximately 50 sheets of McDonald’s stationary, with the golden arches logo on the top and “licensee of McDonald’s System, Inc.” along the bottom edge; 1984 Ronald McDonald Olympic Coloring Calendar; McDonald’s Salutes the Olympic Games, 1984, Los Angeles, 20 page, stapled, 8.5 x 11 inch brochure; a black leatherette valise with a gold stamped McDonald’s logo on the front, containing a welcome letter to Hamburger University for Gloria Sabath along with four McDonald’s guidebooks about stat reports, a handout on better training and a crew certification program; a document outlining a November 1974 “Guarantee Campaign” promoted by the McDonald’s Operators of Southern California; McDonald’s Training Aids Catalog for October 1974; McDonald’s 1974 First Quarter Promotion program; Master’s Degrees in “Hamburgerology” awarded to the Sabath’s in 1984 from Hamburger University along with four other framed diplomas and eight photographs of the couple with other McDonald’s officials; a variety of McDonald’s swag, including a French fry box shaped tote bag, McDonaldland playdough (dried out), four plastic trays and 1974 McDonaldland stationary; a legal size folder with marketing materials for McDonalds in 1971, with multiple reports and charts about building repeat customers; a yellow three-ring binder for local store promotion & gift catalog, including a price sheet (franchise owners could order everything from plastic hand puppets, to McDonald’s monogrammed golf bags); a 1971 brochure of approved environmental décor for McDonald’s showing three schemes: Colonial, Contemporary and Mediterranean along with related items; a 1974 Christmas gifts folder with a variety of gifts “you will be proud to give to employees, family and friends.”; a small 1967 brochure listing all of the McDonald’s in the United States with photographs of the products offered; a small brochure circa 1970s that provides an outline of the employee relations tools available to franchise owners, including a two hour seminar to “show store management what kinds of issues cause crew people to go to a union for help.”; a folding brochure for Hamburger University, circa 1975; 1974 order forms for a variety of McDonald’s-branded giveaways; a 28-page brochure for the McDonald’s Group Insurance Plan for health, including dental and life insurance for all fulltime employees, updated February 1, 1974; a folding brochure dated August 1998 providing nutrition facts for all McDonald’s products; a green folder with two pockets providing tips for service enhancement; a red and white folder with two pockets and information about the 1976 celebration of the opening of McDonald’s 4,000th restaurant in Montreal, Quebec; a dozen miscellaneous papers, mostly from the McDonald’s Los Angeles region, about promotions, changes in personnel, a variety of marketing programs and other issues impacting franchise owners, including a 1974 letter about the $2 minimum wage and compliance. Item #70593

Price: $750.00

See all items in Gastronomy
See all items by